Range Rover (1970)
A 1981 year Range Rover
The Range Rover was launched in 1970 as a vehicle which would fill a gap
in Land Rovers markets. It would be a proper off-roader, but also would be more
luxurious than any 4x4 on the road. Land Rover were so afraid that their design would be
stolen that they badged early testing models, built in 1969, as "VELARS", and
followed them with American cars to give the impression that the prototypes were American.
The Range Rover was launched with the Rover V8 engine that would find its way into
the Stage One V8 and the 101 Forward Control.
Nobody ever thought that Spen Kings modern design would be so
popular. In the early 1980's, Land Rover teamed up with the fashion magazine Vogue, in
order to create a five-door special edition. This model was so popular that the Vogue
badge became standard features on 5-door Range Rovers after the two-door had been
discontinued in the UK. From the mid 1980's the Range Rover became less of a utility
vehicle, and more of a luxury vehicle, driven by company executives who had once driven
Jaguars and BMWs.
After the launch of the 'New' Range Rover in September 1995, the
old-shape Range Rover remained in production as the Range Rover Classic until mid-1996.
Back to Land Rover Vehicles Index